Sam Bardaouil and Till Fellrath co-founded Art Reoriented, a multi-disciplinary curatorial platform operating from Munich and New York in 2009. Their past and ongoing collaborations on exhibition, research and publication projects include several museums and cultural institutions including MoMA in New York, Mathaf in Doha, INHA in Paris, IVAM in Valencia, Casa Arabe in Madrid, the Institut du Monde Arabe in Paris, The Gwangju Museum in South Korea, the De Paul Museum in Chicago, Tashkeel in Dubai, BOZAR in Brussels and the Today Art Museum in Beijing. Their curatorial projects include ItaliaArabia, Iran Inside Out, Told Untold Retold, Tea with Nefertiti and the Lebanese Pavilion at the 55th Venice Biennale. They are members of several art prize and residency committees such as Dar Al-Ma’mun in Marrakesh and the Boghossian Foundation in Brussels.

Bardaouil and Fellrath have taught at several universities such as New York University, the American University of Beirut and The London School of Economics and they contribute regularly to a number of publications such as Artinfo, the Huffington Post, Canvas and Flashart. Fellrath holds an MBA from the University of St. Gallen, an MSc. from the London School of Economic and an AAS from Parsons the New School for Design. Bardaouil holds an MA in Art History from the University of Bristol, an MFA from the Central School of Speech and Drama at  the University of London and is currently pursuing a PhD in Modernist Studies at the University of Munich.

Integral to Sam and Till's work is the inclusion of their different academic disciplines and diverse cultural backgrounds in their creative process. Through their thinking, writing and curating they seek to unpack the mechanisms of visual and literary display by which both the artist and the artwork are presented and evaluated. Central to their practice is the ongoing critique of museological practices and institutionalized exhibition structures that form and inform reductionist narratives and politicized modes of presentation. They believe in the significance of excavating art-historical narratives that can be positioned as a framework for the reconsideration of the contemporary moment of artistic production.